THE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
The study examined the impact of new product development on sales volume in Telecommunication industry. The objective of the study is to examine how new product development on sales volume are being carried out by MTN Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The finding further reveal that the techniques used in new product development on sales volume in MTN Nigeria PLC are basically the total assurance and consumer feedback. In conclusion, the new product development is very important to the existence of business organization because its survival depends on increase in sales volume. As such it was recommended that new product development on MTN Nigeria Limited should strengthen its marketing activities by monitoring competitive activities on a regular basis in order to identify areas of their weakness.
Related Project Materials
An Examination of the Association Between Sleep Disorders and Cardiovascular Diseases in Kwara State
Background of the Study
Sleep disorders, including insomnia, sleep apnea, and restless leg syndrome, have gained significant attention in...
An Analysis of Green Financing in Nigeria: A Case Study of the Nigerian Green Bond Market
Background of the Study
Green financing refers to investments and financial instruments aimed at funding projects that h...
A STUDY OF EXECUTIVE–LEGISLATURE RELATIONSHIP IN THE BUDGET PROCESS OF THE 7TH AND 8TH NIGERIA’S NATIONAL ASSEMBLY
Background to the study
Democracy is a process of self-government in which citizens operate in their environment directl...
EFFECT OF ORGANIZATIONAL CHANGE AND DEVELOPMENT ON EMPLOYEE PERFORMANCE
Today’s business environment produces change in the workplace more suddenly and frequently than ever before. Mergers, acquisitions, new techn...
The impact of salt consumption on hypertension prevalence in Bauchi State
Background of the Study
The relationship between salt consumption and hypertension is well-established in global health...
The Effect of Antibiotic Misuse on Antimicrobial Resistance Patterns in Katsina State
Background of the Study
Antimicrobial resistance (AMR) is a growing global public health concern that threatens the effectiveness of trea...
Investigation into the Use of Data Science for Enhancing Library Services in Federal University Dutsin-Ma, Katsina State
Background of the Study
Library services are a cornerstone of academic support, providing essential resources for teaching...
An Examination of the Effect of Family Therapy on Patients with Bipolar Disorder: A Case Study of Federal Neuropsychiatric Hospital, Sokoto State
Background of the Study
Bipolar disorder is a chronic mental health condition characterized by extreme mood swings, including episodes of...
An Evaluation of the Role of Community Health Nurses in Disaster Risk Communication in Rural Areas of Taraba State
Background of the Study
Community health nurses play a pivotal role in disaster risk communication, especially in rural areas where acces...
An investigation of the impact of farmer-herder conflicts on food security in Riyom Local Government Area, Plateau State.
Chapter One: Introduction
1.1 Background of the Study
Farmer-herder conflicts have become one of...
