ABSTRACT
The study examined the impact of new product development on sales volume in Telecommunication industry. The objective of the study is to examine how new product development on sales volume are being carried out by MTN Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The finding further reveal that the techniques used in new product development on sales volume in MTN Nigeria PLC are basically the total assurance and consumer feedback. In conclusion, the new product development is very important to the existence of business organization because its survival depends on increase in sales volume. As such it was recommended that new product development on MTN Nigeria Limited should strengthen its marketing activities by monitoring competitive activities on a regular basis in order to identify areas of their weakness.
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The study examines the relationship between accounting ethics and quality of financial reports in Nigerian...
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Cardiothoracic ratio (CTR) evaluation is a useful screening method used to detect cardiomegaly...
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The rate of maternal mortality in the recent time is so alarming due to weak health systems, poor doctor-patient relationship, a...
BACKGROUND OF THE STUDY
The globalization of economic activities has resulted in an increased demand fo...
The study involved the investigation of the causes, effects and remedi of drug abuse among pregnant...
ABSTRACT: This study explores the technological infrastructure challenges faced by vocational schools, emphasizing the need for robust technol...
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Customer loyalty has been a major issue in marketing. This concept is of great importance in the Global Systems of Mobile (GSM)...
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This research work examined the import...
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This study is a descriptive survey which examine the causes and counselling strategies that ca...
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This research sought to examine inventory management practices of Enugu state Ministry of works. The study is a...